INDEPENDENT ADVISOR · NETHERLANDS
Finance & Business Consultant
A senior finance partner for English-speaking founders, expats, and small businesses navigating the Dutch landscape — strategy and tax in one room.
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WHAT I DO
What I help with
Tax Planning
30% ruling, VAT, M-forms, ZZP & annual returns for expats and small businesses.
Business Strategy for SMEs & Start-ups
Positioning, financial modeling, and go-to-market for founders who need to move fast.
Business Data Analysis & AI Integration
From messy numbers to board-ready models, cash flow, and reporting.
Fundraising & Government Subsidies
Investor-ready story, financials, and help finding the subsidies you qualify for.
ABOUT
Strategy and tax in one room.
I'm Purvi — an independent finance and business advisor in the Netherlands, helping English-speaking founders and small businesses with two things that usually live in different rooms: strategy and tax.
Indian Chartered Accountant, MSc from Tilburg University, and 10+ years across European private equity, Wipro, and a climate-tech start-up as CEO. The bottom line: turning complicated numbers into decisions you can act on.
I work with founders who need a senior partner without hiring a full-time CFO/CSO, and with expats and small businesses who need their finances and compliance handled properly.
MY SERVICES
How I can help
Tax Planning
30% ruling, VAT filings, M-forms, ZZP filings, and annual returns for expats and small businesses.
Whether you've just moved to the Netherlands or have been here for years and still aren't sure you're filing correctly, I'll sort it — without the jargon.
Business Strategy
Clarity on the decisions that matter — positioning, financial modeling, and go-to-market for founders who need to move fast.
One focused session can unblock months of circular thinking. Longer engagements are available for founders who want a consistent thinking partner.
Data Analysis
From messy numbers to a model you can actually present — fundraising readiness, cash flow, and board-level reporting.
Built for early-stage companies that have outgrown a spreadsheet but aren't ready to hire a full-time CFO.
Fundraising
Structure your story and financials before you walk into the room — pitch decks, cap table basics, and investor-ready models.
Your company may also be eligible for government subsidies — I can help you find and apply for them.
RESULTS
By the numbers
IN THE FIELD
Speaking & events
"Purvi helped us structure our financial model from scratch — in two sessions we went from confusion to investor-ready."— Founder, Amsterdam-based SaaS
"Finally, someone who speaks both strategy and tax. The 30% ruling guidance alone saved me hours of headache."— Expat entrepreneur, Rotterdam
"Clear, no-nonsense advice. Purvi helped us navigate Dutch tax filings for the first time without panic."— Small business owner, Utrecht